https://www.cnet.com/news/iphone-11-pro-max-specs-vs-iphone-xr-xs-max-specs-whats-new-different-apple-price/
2019-09-11 10:52:00Z
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Rabu, 11 September 2019
iPhone 11, 11 Pro and 11 Pro Max specs vs. iPhone XR, XS and XS Max: What's new and different - CNET
https://www.cnet.com/news/iphone-11-pro-max-specs-vs-iphone-xr-xs-max-specs-whats-new-different-apple-price/
2019-09-11 10:52:00Z
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How much will the iPhone 11 cost? Less than you think - CNN
At $699, the iPhone 11 is Apple's cheapest new smartphone since the iPhone 8. And that says a lot about changes in consumer habits and the challenges Apple faces — and how it's responding to them.
Last year, the days of sub-$700 new iPhones seemed like they were a thing of the past. The iPhone XR cost $749, making it the most expensive entry level iPhone of all time.
But this year, with the iPhone 11, Apple (AAPL) returned to the $699 price that it introduced in 2017 with the iPhone 8. In six of the seven prior years, between 2010 and 2016, Apple had offered its cheapest iPhone for $649 (except for 2013, when it was $549).
In 2009, the entry level new iPhone cost $599, and in the previous two years it cost $499.
Some customers had feared that Apple was pricing them out by abandoning the sub-$700 price. People have been holding onto their phones for longer, and Apple has looked for ways to increase revenue as people bought fewer iPhones.
IPhones aren't exactly cheap. Getting the biggest and best iPhone has become an expensive proposition. This year, like last, Apple will sell a version of the iPhone that costs $1,449. The iPhone 11 Pro will start at $999, and the iPhone 11 Pro Max starts at $1,099.
Apple also surprised folks with some other cheaper-than-expected offerings. The third generation Apple Watch costs $199, the first time Apple has sold a version of its wearable gadget for under $200. The new iPad costs $329. And the company is charging $5 per month each for Apple TV+ and Arcade, its new streaming and gaming subscription services.
Those prices are all a lot less than many analysts were expecting. Daniel Ives, a Wedbush analyst, called the Apple TV+ price tag in particular a "show stopper" in an investor note Tuesday, adding that investors had expected it to cost as much as $9.99 per month.
Apple is keeping its entry level prices low for a couple reasons.
Apple's iPhone sales continue to slump. Recent weakness in China, because of the slowdown in the world's second largest economy, is partially to blame. But iPhone sales have been trending lower globally for several years.
That's why Apple is looking to expand its base, offering a lower-cost device for the lower end of the market. The iPhone 5C, iPhone SE, iPhone 7, iPhone 8 and iPhone XR represent Apple's other recent attempts to offer a lower cost version of the iPhone. And Apple has traditionally offered older versions of its products at lower price points, letting customers buy last year's technology for about $100 less.
Apple has used slightly different strategies with its lower-end devices: The iPhone 5C, XR and 11 used lower-cost materials than the other phones Apple offered in their respective launch years. The iPhone SE, 7 and 8 maintained the same designs as older versions of the iPhone, and Apple just upgraded their internal components.
It did the same thing with the iPod a decade ago, introducing the Mini, Nano and Shuffle versions of the MP3 player.
But cheaper products won't be enough to revive Apple's flagging iPhone sales. So Apple needs to find other ways to get customers to buy stuff. Recently, Apple has been adding subscription services, including Apple TV+, Arcade, Apple Music, Apple Care and iCloud to bolster its top-line sales. As a result, Apple managed to grow its overall revenue in the most recent quarter even as iPhone sales fell by 12%.
By charging just $5 a month each for Apple TV+ and Arcade, Apple is looking to attract a large group of people who will try out the new services. That's even cheaper than some similar services, including Disney+, which will start at $7 a month.
Apple has been a phenomenon, its growth has been epic. But the days when that growth could rest simply on increasingly expensive iPhones is over. The pricing strategy behind Tuesday's announcements indicates that the company knows that.
https://www.cnn.com/2019/09/11/tech/iphone-11-price/index.html
2019-09-11 08:21:00Z
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6 things you may have missed during the iPhone 11 and iPhone 11 Pro launch - TechRadar
What did you think of the iPhone 11 keynote? The word on social media appears to be “meh”, largely because the iPhone 11 appears to be going through its Gillette razor blade period:
“What will we do this year, guys?”
“Put another camera in there!”
But while the iPhone’s clearly going through a protracted period of incremental improvement there were still plenty of interesting things to take away from Tim Cook and company's talk.
We saw the future of the iPad, worked out what the Apple Watch is actually for and discovered that nobody in the organisation or the theater appears to have a dirty mind: when we were told that the new iPad “is a great one-handed typing experience” nobody laughed.
Nobody! And as if that wasn’t bad enough, nobody booed when Apple tried to persuade us that the portmanteau “slofie” – short for slo-mo selfie – was a thing that should exist. Let’s pretend that it never happened and never speak of it again.
Here are the six key things you might not have heard from the Apple keynote.
(Image credit: Apple)
1. The iPad is a PC. Oh yes it is
“We have never been more excited about the future of iPad,” Tim Cook said, unveiling the latest version of what we think is Apple’s best-value product: the entry-level iPad. It’s less than half the price of an iPhone but it certainly isn’t half the device.
How you compare your products to says a lot about where you think your product is headed – so when Apple explicitly compared its latest, slightly bigger iPad to the current best-selling Windows PC in the US, the message was clear. Thanks in no small part to iPadOS – which, among many other things, brings mouse control to the iPad – the iPad is intended to be a fully-featured PC rival, not just a really big iPhone. And this little iPad has got a smart connector too, so you can add one of Apple’s smart keyboards for an even more PC-like experience.
(Image credit: Apple)
2. Apple knows what the Apple Watch is for now
The original Apple Watch was a bit like the original iPad: Apple had made a thing and didn’t really have any idea what that thing was for, so it released it to see what people would end up doing with it. And like the iPad, after a few iterations Apple now has a much clearer idea of what the Watch is and what it isn’t.
As the testimonials and keynote demonstrated, the Apple Watch is no longer intended to be a fully featured do-everything device like an iPhone or an iPad, a wrist-based communicator, garage door opener and dog translator; other than pinging you when you need to be pinged about things it’s for tracking your vital signs whether that’s to stop you dying, helping you win races or helping with medical research.
In other words it’s a kind of hyper-powered, hyper-fashionable Fitbit, and that’s no bad thing. It’s not bad for business, either, given the incredible amounts of money ageing baby boomers have to spend on health tech.
Oh, and it’s finally able to show the time all the time. It just took five generations.
(Image credit: Apple)
3. Apple wants all of your money, all of the time
Quite a lot of the event was dedicated to services and subscriptions because that’s where a lot of Apple’s income is coming from now. It all adds up. Five bucks for your Apple television subscription. Another five bucks for Apple Arcade. And of course there’s your iCloud storage, because the free tier is still hilariously stingy. Oh, and then there’s your Newsstand subscriptions and your app subscriptions, of which Apple takes a cut too, and the Apple Card you’ll be paying for them with.
Apple’s business model used to be that it would sell you frighteningly expensive hardware at huge profit margins and that was the end of it; now, it seems the model is to sell you frighteningly expensive hardware at huge profit margins and then sell you lots and lots of subscriptions and services on top of it.
(Image credit: Apple)
4. Apple TV+ probably won’t be very good
And we don’t just mean it’ll be rubbish in the UK, as Apple’s TV offerings traditionally are, and where history is likely to repeat in the short term at least. We mean that the signs from the keynote weren’t entirely encouraging.
Yes, offering a free year’s subscription could mean Apple’s simply using its deep pockets to bring its TV service to everyone at a very low price, but Apple TV+ was already priced below its key rivals Disney and Netflix. If you were a really rich company and you were really confident in the quality of your content, wouldn’t you just spend your money on ads showing how great it was? You don’t see Apple giving you a free iPad for a year, after all.
(Image credit: Apple)
5. Apple’s doing diversity right
The tech industry can be terribly pale, male and stale, and tech presentations can be particularly terrible examples of that: all too often the only women and people of colour you’ll see are the models in their big-budget ads.
So it’s good to see Apple walking the walk as well as talking the talk, with a relatively diverse line-up of presenters from within the organisation. Was it perfect? Nope. But it wasn’t an endless parade of middle-aged white guys either, and the same diversity was apparent in the camera demos. This stuff matters.
6. Brexit’s borked tech for the Brits (and it’s probably going to get worse)
For years we’ve been able to translate Apple’s US prices into UK ones, because they’ve been identical: five nine nine USD worked out at five nine nine GBP.
Not any more.
The new iPad is $329 in American money but it’s £349 in British pounds. Confusingly the price difference isn’t across the range, so for example the new Apple Watch is a straight dollar-pound conversion, but it’s clearly the shape of things to come and things may well get worse if the Pound continues its decline against the Dollar.
https://www.techradar.com/news/6-things-you-may-have-missed-during-the-iphone-11-and-iphone-11-pro-launch
2019-09-11 06:00:00Z
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Apple unveils new iPhone 11, Apple TV+ streaming service - CNA
https://www.youtube.com/watch?v=SHugvfS-YWk
2019-09-11 05:22:48Z
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Selasa, 10 September 2019
Live from Apple’s iPhone 11 event - TechCrunch
The moment is finally here, Apple fans. This morning at 10AM PT/1PM ET, the company will unveil the latest version of the iPhone. You can read up on all of the latest rumors here (or watch this handy video). You can also watch the live stream right here.
The iPhone could well present a shift in the way the company positions its products amid slowing sales. The line is believed to include both a standard and “pro” version, the latter of which will include a fully revamped triple camera system
Also expected is a new version of the Apple Watch with sleep tracking, dates for the latest versions of iOS and macOS and a key update on content plays including Apple TV+ and Arcade.
As always, we’ll be arriving in Cupertino bright and early to bring you all of the latest live. Just bookmark this here post and we’ll see you soon.
https://techcrunch.com/2019/09/10/live-from-apples-iphone-11-event/
2019-09-10 13:00:50Z
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New iPhone 11 to be unveiled at Apple event - CNN
Apple (AAPL) is expected to unveil its latest iPhone lineup at an event Tuesday, which will take place in its Cupertino, California, headquarters. The new lineup will reportedly include the iPhone 11 Pro, the iPhone 11 Pro Max and the iPhone 11, replacing the XS, XS Max and XR models.
None of these devices are expected to look radically different from those released last year.
At a time when some of its competitors are launching innovative but riskier concepts, such as Samsung's foldable smartphone and its two 5G devices, Apple is expected to stay the course. That, too, may be risky. The iPhone business — still Apple's single biggest moneymaker — has been lackluster at best of late. Revenue from iPhone sales has declined by double-digit percentages in recent quarters.
The iPhones won't be the only new products on display Tuesday. Apple could also announce updates to other hardware products, including the Apple Watch, iPad and MacBooks.
The event will kick off Tuesday at 1:00 p.m. ET/10:00 a.m. PT. CNN Business will be on the ground reporting on all the latest.
https://www.cnn.com/2019/09/10/tech/iphone-11-apple-event/index.html
2019-09-10 10:19:00Z
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