Rabu, 01 Januari 2020

What could your future smartphone look like in 2030? - TechRadar

It’s the end of the decade, and you’re seeing plenty of retrospectives rounding up the last ten years of smartphones, and tech in general – but what about the future, and the tech advances it might bring? How could smartphones change in the next ten years?

We’ve looked at a few trends of the 2010s, and in particular 2019, and guessed at where these trends could go by the year 2030. We’ve looked at everything from foldable phones to USB ports and 6G.

It’s worth pointing out that this speculation could end up being totally, totally off, as guessing tends to be, so come 2030 the smartphone industry could be totally different to how we suggest here.

Foldable phones in the future

The foldable Samsung Galaxy Fold

The foldable Samsung Galaxy Fold (Image credit: TechRadar)

Foldable phones really entered the public eye in 2019, with multiple devices like the Samsung Galaxy Fold and Motorola Razr 2019 launched (although the latter wasn’t available to buy during the year), and they’re only going to get more popular as more devices are released.

So, by 2029, could we all own foldable phones? Well, that depends on how phone companies navigate the next few years. At the moment, foldable phones are largely considered interesting gimmicks, but ones that most people (other than tech fans) wouldn’t consider buying as their next phone.

This is because of how pricey they are, and also because software hasn’t been developed that really makes the most of the form factor.

So if the next few years brings foldable phones that are affordable and, more importantly, vital for certain functions, people will leap on board. Ten years is a long time, and it’s highly likely that foldable phones will become affordable and useful pretty soon, but that depends on how willing people are to ditch the tried and trusted form factor of ‘normal’ phones.

The 5G LG V50 ThinQ

The 5G LG V50 ThinQ (Image credit: LG)

5G is already out and about in several countries, although at the close of 2019 it still remains to be seen how long it will take for people to get on board with the tech. Its added speed doesn’t mean much for people in high-speed areas, where 4G is already faster than most people need, and no apps have been launched that really make the most of the high-speed connection.

But in the coming years, companies will launch more 5G phones and fewer 4G phones, following the pattern of every new generation of connectivity, to the point where it’s ‘normal’ to buy a 5G phone, just as you’d buy a 4G phone now. 

That’s less because people need a high-speed phone, and more just because most of the devices on shelves will be 5G, with few (or no) 4G options

Towards the end of the decade, we could even see mentions of 6G (Donald Trump has already been demanding it), but we’ll have to see how much people take to 5G, and if we really need even faster connections, before knowing for sure.

The future of front-facing cameras

The Samsung Galaxy A80 with a pop-up array 

The Samsung Galaxy A80 with a pop-up array  (Image credit: Future)

One of biggest differentiating features between different smartphones nowadays is the front-facing camera – does your phone have a big notch like an iPhone, a teardrop notch like plenty of phones use, a punch-hole cut-out like many Samsung phones, a pop-up like several companies have embraced, or something else entirely?

Well, it’s possible that future phones will have none of the above – the front-facing cameras could actually be under the display. Oppo has shown off this tech already, and it’s likely other companies are working on it too. This method removes the front snapper from view, so it won’t take up screen space but also won’t take up lots of internal space either (like pop-ups do).

So what about the camera itself? Towards the end of 2019, we've seen a few smartphones use two front-facers, one to take a picture and a secondary snapper for depth sensing, for more accurate background blur.

In the next few years, and especially into 2030, we’d expect this trend to get more established – selfies are one of the main types of picture you’ll take on your phone after all. Phones could even introduce an ultra-wide front-facing camera for group selfies, with a depth sensor or software that can create background blur for a whole group.

Goodbye ports

An Oppo prototype with no ports

An Oppo prototype with no ports (Image credit: Future)

Many phones are dropping the 3.5mm headphone jack already, and those things will be ancient history by 2030 – it would be a surprise if many phones even in 2020 kept the port. As more users flock towards wireless headphones over wired ones, the amount of phone users who need to physically plug their headphones into their smartphone will reduce, and in ten years, after years of advances in Bluetooth technology, we’d be surprised if many people use wired headphones at all.

More uncertain is the presence of a USB port to plug your phone into a computer or charger. We’ve already seen a few prototype phones without this port, as handsets can rely on wireless charging to power up and Wi-Fi, mobile data or NFC options to send information and files to a computer.

It’s likely as wireless chargers get more popular and, more importantly, faster at powering up your device, people will rely less on physical wires, making a port more and more redundant. In that way, it echoes the use of wireless headphones, and in 2030 portless smartphones could be the new normal.

More rear cameras?

The Nokia 9 PureView with five rear cameras

The Nokia 9 PureView with five rear cameras (Image credit: Future)

While you may think the future will bring you phones with plenty of smartphone cameras, far more so than now, that might not end up being the case: there are only so many different kinds of lens, so we’ll soon reach a point where adding more lenses adds nothing new.

No, in fact, the real change will likely be megapixel count – at the end of 2019 the highest resolution in a smartphone is 108MP in the Xiaomi Mi Note 10, but it looks like a number of phones in 2020 are gearing up to match that. In ten years, though, that number could be through the roof.

Well, at least five times nearer the roof. Scientists have estimated that the human eye sees roughly 576MP, but that’s assuming perfect vision with an image right by your face, so if you’re looking at a phone at arm’s length and don’t have flawless vision, that number is higher than you’ll ever need.

So people don’t need cameras with incredibly high megapixel counts, and it would be a surprise if phone companies decided to even reach 576MP. Saying that, advances in megapixel count will almost certainly be more pronounced in 2030 than the number of rear cameras.

Let's block ads! (Why?)


https://news.google.com/__i/rss/rd/articles/CBMiUmh0dHBzOi8vd3d3LnRlY2hyYWRhci5jb20vbmV3cy93aGF0LWNvdWxkLXlvdXItZnV0dXJlLXNtYXJ0cGhvbmUtbG9vay1saWtlLWluLTIwMzDSAVZodHRwczovL3d3dy50ZWNocmFkYXIuY29tL2FtcC9uZXdzL3doYXQtY291bGQteW91ci1mdXR1cmUtc21hcnRwaG9uZS1sb29rLWxpa2UtaW4tMjAzMA?oc=5

2020-01-01 13:00:00Z
52780525641475

Samsung's QLED 8K TV will be one of the first certified by the 8K Association - Engadget

Sponsored Links

Samsung has fired a shot in a brewing 8K standards war by announcing that its 8K QLED TVs will be among the first to be certified by the fledgling 8K Association (8KA) sometime next year. That means the sets will hit a minimum 7,680 x 4,320 resolution (twice that of UHD), while peaking out at 600 nits of brightness and supporting HDMI2.1 and HEVC (H.265) standards. That could include models like Samsung's rumored bezel-free Q950T.

The certification is important, as Samsung will be able to promote its 8K TVs as being validated by the 8KA, complete with a logo. "Our goal is to provide consumers with the ability to easily identify premium 8K displays from other devices when making purchasing decisions," said Samsung Display VP Hyogun Lee.

While this might sound like a non-controversial announcement, there's a lot going on behind the scenes. At IFA 2019, LG made clear that it didn't think Samsung's 8K TVs conformed to a true 8K spec, even though it had the correct number of pixels, according to Forbes. It believes that Samsung's QLED pixels are not clearly distinguishable from one another, so the effective resolution is lower than 8K. Naturally, it thinks its own 88Z9 OLED and LM99 LCD TVs are sharper and do meet a true 8K standard.

LG's 88-inch 88Z9 OLED TV

While companies like Samsung, Panasonic and Hisense are part of the 8K Association, LG notably is not. Rather, it based its assertions on measurements from the International Committee for Display Metrology (ICDM). That group has devised a "contrast modulation" test that displays alternating one-pixel-wide white and black lines, then effectively counts the lines. The more that appear, the clearer the image on an 8K TV.

Experts on resolution both inside the Samsung camp and outside don't necessarily agree with this. The measurement doesn't take color data into account and Samsung said it set up its 8K TVs not by counting pixels but by looking at the actual image. And the ICDM recently made a statement that watered down LG's claims.

While standard disputes aren't that spicy, this information does matter to buyers. We'll all be relying on groups like the 8KA for 8K TV purchases, just as we did on the UHD Alliance for 4K sets. As such, it's important that they're neutral and subservient to consumers, not manufacturers. All that said, none of this will matter in the foreseeable future, as 8K sets are still crazy expensive and there's virtually no 8K content.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Let's block ads! (Why?)


https://news.google.com/__i/rss/rd/articles/CBMiZGh0dHBzOi8vd3d3LmVuZ2FkZ2V0LmNvbS8yMDIwLzAxLzAxL3NhbXN1bmdzLXFsZWQtOGstdHYtd2lsbC1iZS1vbmUtb2YtdGhlLWZpcnN0LWNlcnRpZmllZC1ieS10aGUtOC_SAWhodHRwczovL3d3dy5lbmdhZGdldC5jb20vYW1wLzIwMjAvMDEvMDEvc2Ftc3VuZ3MtcWxlZC04ay10di13aWxsLWJlLW9uZS1vZi10aGUtZmlyc3QtY2VydGlmaWVkLWJ5LXRoZS04Lw?oc=5

2020-01-01 11:36:09Z
52780532987789

Windows 10 update will leave YOU with a HUGE bill as Windows 7 end of life arrives - Express.co.uk

Microsoft has been warning us that this day would come. And now, it’s almost here. Windows 7 end of life lands on January 14, 2020. After that deadline, Windows users running older versions of the desktop operating system will face a difficult choice – cough-up for a hefty bill to upgrade to Windows 10, or brace themselves for some dangerous risks on their home PC.

By ending support for the ageing Windows 7 operating system, which was first launched back in July 2009, Microsoft will stop rolling-out updates with new features, security updates or protections against malware. That means any issues with the software – or any new vulnerabilities discovered by cybercriminals – can be leveraged from indefinitely. Less serious, perhaps – but this also means any annoying bugs or glitches that crop-up will also be immortalised in the operating system.

If you’d like to benefit from the latest security protections and anti-virus solutions from Microsoft, you’ll have to update your machine to an operating system the Redmond-based company does support – namely, Windows 10. Although Microsoft has offered free upgrades to users running official versions of its operating systems in the past, that’s not possible at the moment.

We’ve heard from a number of loyal readers who swear there are still ways to upgrade to Windows 10 from Windows 7 for free using tools provided by Microsoft, however representatives from Microsoft tell us that its no-cost upgrade offer expired on July 29, 2016 and there is no officially sanctioned way to update your machine without paying.

The firm also says that for the vast majority of Windows 7 users, moving to a new device with Windows 10 preinstalled is the recommended path – not upgrading the operating system on the older hardware.

"Today’s PCs are faster, lightweight yet powerful, and more secure, with an average price that’s considerably less than that of the average PC over nine years ago," Microsoft said in an email sent to us.

MORE

If you’re still pretty fond of your old computer and don’t like the idea of upgrading the hardware simply to ensure that Microsoft supports the operating system that you’re using – it could be a costly update.

Those wanting to install Windows 10 Home edition on their current hardware will need to pay £119.99 which is licensed to one PC. And that's the cheapest available option.

The price to upgrade your PC spirals to £219.99 for Windows 10 Pro and a jaw-dropping £339 for Windows 10 Pro for Workstations. If you’re thinking about using the money from your Christmas cards from nan for a bit of summer sun – think again. At £219.99 for the upgrade to Windows 10 Pro, Microsoft’s argument about moving to a new notebook, with all the benefits of a new display, trackpad, keyboard, and most importantly of all, battery – makes a little more sense.

It’s unclear whether the US company will offer any kind of price cuts, discounts or promotions nearer to the final deadline. But as of now, you’re looking down the barrel of a pretty hefty bill if you want to upgrade.

It’s worth noting that Microsoft does offer some concessions around its Windows 10 upgrade. For example, people with accessibility issues are able to upgrade to the new operating system, which offers better support and a number of new features designed to make using the software easier for these users, without paying the upgrade fee.

Explaining more about the end of Windows 7 and why it is no longer offering updates, the US firm said: "Microsoft made a commitment to provide 10 years of product support for Windows 7 when it was released on October 22, 2009. "When this 10-year period ends, Microsoft will discontinue Windows 7 support so that we can focus our investment on supporting newer technologies and great new experiences.

"The specific end of support day for Windows 7 will be January 14, 2020. After that, technical assistance and software updates from Windows Update that help protect your PC will no longer be available for the product.

"Microsoft strongly recommends that you move to Windows 10 sometime before January 2020 to avoid a situation where you need service or support that is no longer available.

"You can continue to use Windows 7, but after support has ended, your PC will become more vulnerable to security risks and viruses. Windows will continue to start and run, but you will no longer receive software updates, including security updates, from Microsoft."

Let's block ads! (Why?)


https://news.google.com/__i/rss/rd/articles/CBMicmh0dHBzOi8vd3d3LmV4cHJlc3MuY28udWsvbGlmZS1zdHlsZS9zY2llbmNlLXRlY2hub2xvZ3kvMTIyMjc5My9XaW5kb3dzLTEwLVVwZGF0ZS1CaWxsLVByaWNlLVdpbmRvd3MtNy1FbmQtT2YtTGlmZdIBdmh0dHBzOi8vd3d3LmV4cHJlc3MuY28udWsvbGlmZS1zdHlsZS9zY2llbmNlLXRlY2hub2xvZ3kvMTIyMjc5My9XaW5kb3dzLTEwLVVwZGF0ZS1CaWxsLVByaWNlLVdpbmRvd3MtNy1FbmQtT2YtTGlmZS9hbXA?oc=5

2020-01-01 10:17:00Z
52780525502900

Selasa, 31 Desember 2019

3 Tech Giants That Could Benefit From the 5G Revolution in 2020 - Yahoo Finance

Hyper-fast internet downloads. Household appliances that "talk" to the internet. Cars that talk to... each other. The 5G internet revolution is coming to America, and 2020 will probably be the first year that 5G becomes widely available to consumers.

Recognizing this, Apple made the strategic decision to keep 5G capability out of its latest iPhone model, the iPhone 11, released in September 2019. The company's next iPhone iteration, however, which will be 5G-capable, is due to arrive in late 2020.

Perhaps not coincidentally then, Wall Street analysts by and large are optimistic about Apple stock in 2020. According to TipRanks, a company that tracks and measures the performance of analysts, more than half the Wall Street bankers who have issued ratings on Apple stock over the past month rate the stock a "buy."

And Apple isn't the only stock they like. Here's what analysts have to say about it... and two other 5G-related stocks they like.

Apple Inc. (AAPL)

But let's consider Apple first. With $260 billion in annual sales and a $1.3 trillion market capitalization, Apple needs no introduction -- this hi-tech juggernaut is literally America's most valuable tech company today, and likely to be a leading force in the 5G revolution.

Last week, Wedbush analyst Daniel Ives predicted that 2020 will be "the year of the 5G supercycle for Apple." Apple is preparing "a slate of 5G smartphones set to be unveiled in September that will open up the floodgates on iPhone upgrades across the board that the Street continues to underestimate." Indeed, Ives believes " underlying iPhone demand remains comfortably ahead of Street/original expectations for FY20 with 185 million/190 million units" in 2020, and the company is set to release "at least 5 iPhone versions to capitalize on this demand.

Based on its supply chain checks, Ives predicts that "200 million units could be the starting point for 5G Apple smartphone demand [in 2020] as roughly 350 million iPhones [out of  900 million iPhones currently in use] are currently in the window of an upgrade opportunity.

Ives' estimate, by the way, is in line with a similar analysis just out of PiperJaffray, where analyst Michael Olson says "23% [of current iPhone owners] are interested in purchasing a relatively higher ASP ($1,200) 5G iPhone." Working off of Wedbush's 900 million-unit estimate for the installed base, this would suggest 207 million 5G-capable iPhones could be sold in 2020 -- well ahead of consensus estimates. Furthermore, Olson believes that 2021 could be even bigger for Apple, as that will be the year "most positively impacted by 5G iPhone upgrades."

Both analysts are positive on Apple stock, with Olson assigning an "overweight" rating with a $305 price target, and Ives an "outperform" rating and a $350 price target. If they're right, investors could be in for a very pleasant surprise ... because right now, the consensus on Wall Street is that Apple stock will end 2020 around only $268 a share -- below where it trades today. (See Apple price targets and analyst ratings on TipRanks)

Qorvo, Inc. (QRVO)

And what's good news for Apple investors could be good news for Quorvo as well. One of Apple's key suppliers of radio frequency chips to make the iPhone work, sales to Apple account for about 30% of Qorvo's revenue stream.

In a recent note, Benchmark analyst Ruben Roy said Qorvo stock is "well positioned ahead of [the] 5G cycle," with both cash flow and profit margins set to "improve over the next few years." Echoing the sentiments already expressed regarding Apple above, Roy sees "~200 million 5G smartphone shipments in 2020," a number up sharply from predictions for just 120 million unit sales earlier this year.

"As the 5G markets expand," says Roy, "we expect the Company to deliver on its longer-term margin targets" for 50% gross margins and 30-35% operating profit margins. To put that in perspective, last year Qorvo's gross profit margin was less than 40%, and its operating margin just 9%. Even those margins were good enough to keep Qorvo profitable -- but with much better profit margins will come much greater profits, period.

Thus, despite many analysts on Wall Street being skeptical of Qorvo (consensus expectations are for the stock to end 2020 around $100 a share, below where it trades today), Roy bucks the trend and predicts that Qorvo stock will hit $127 before a year is out.

Cowen analyst Karl Ackerman is even more optimistic, reiterating his "outperform" call on Qorvo, while predicting the shares could hit $120, or even $140 within the next 12 to 18 months -- as much as a 20% gain from today's prices.

"This stock has had an astonishing run since June, up 80%, but we see a path toward $140 over the next 12-18 months as QRVO remains extremely well aligned to 5G infrastructure spending, 5G cellular applications and smart home WiFi that are now just hitting the P&L," Ackerman wrote. (See Qorvo stock analysis on TipRanks)

Skyworks Solutions (SWKS)

Another wireless chipmaker and Apple supplier, gearing up to profit from the 5G revolution, is Skyworks Solution. With 47% of its sales going to Apple, a successful 5G foray for the iPhone maker should translate into immediate benefits for Skyworks.

PiperJaffray analyst Harsh Kumar says "Handset unit volumes benefiting from 5G remains a vibrant possibility In our view, any uptick in units can be upside to estimates." The analyst continued, "We believe the current market estimate of 200 million 5G phones in 2020 (presented at a competitor analyst day) seems largely accurate. We believe the largest manufacturer of high-end phones in the United States will likely drive about 40% of those shipments, with mid-to-upper end Android models and China 5G handset makers driving the remaining 60% of the units."

Meanwhile over at Summit Insights Group, analyst Kinngai Chan, predicts that "5G content growth and a strong position at AAPL should position SWKS to outperform its peer group." While "5G content growth will benefit RF companies overall," Chan is particularly keen on Skyworks stock because "Huawei will lose market share to AAPL and other smartphone OEMs in 2020," and therefore, suppliers "that have high(er) exposure to Apple" are likely to better than those that do not. In this regard, Chan argues, "we believe SWKS is the best RF name positioned to outperform its peer group in 2020," which is why he considers the stock one of the "2020 best ideas in semiconductors."

Elsewhere on Wall Street, this idea is catching on. Although the "consensus" price target on the stock is still only $109 per share, analysts who have published ratings on Skyworks in the past month are voting 2-to-1 in favor of Skyworks, and assigning price targets as high as $122 a share. This suggests that while price targets may look unimpressive today, they're moving in the right direction to reward investors tomorrow. (See Skyworks stock analysis on TipRanks)

Let's block ads! (Why?)


https://news.google.com/__i/rss/rd/articles/CBMiSWh0dHBzOi8vZmluYW5jZS55YWhvby5jb20vbmV3cy8zLXRlY2gtZ2lhbnRzLWNvdWxkLWJlbmVmaXQtMTQwOTExOTU0Lmh0bWzSAVFodHRwczovL2ZpbmFuY2UueWFob28uY29tL2FtcGh0bWwvbmV3cy8zLXRlY2gtZ2lhbnRzLWNvdWxkLWJlbmVmaXQtMTQwOTExOTU0Lmh0bWw?oc=5

2019-12-31 14:09:00Z
52780531994744

Apple and Microsoft contributed the most to the market's big year and no other stocks were close - CNBC

Tim Cook, chief executive officer of Apple, Inc.

Daniel Acker | Bloomberg | Getty Images

2019 is shaping up to be a historic year for the S&P 500, and the benchmark has two stocks to thank.

Apple and Microsoft, which surged 85% and 55% this year respectively, together accounted for nearly 15% of the S&P 500's advance in 2019, according to S&P Dow Jones Indices. Their influence to the cap-weighted index this year is greater than the next 8 biggest contributors combined. Through Monday, the S&P 500 was up 28%.

The mega-tech duo's epic run this year also lifted them above the coveted $1 trillion level in market value, making them the only two U.S. companies in that elite market cap club.

Shares of Apple are on pace for their best year since 2009 as investors shook off trade-induced worries and turned bullish on its service and wearable device businesses. With the launch of Apple TV, Apple Watch and Airpods, Apple managed to offset some of the loss from waning demand for iPhones. Enthusiasm for the upcoming 5G cycle has also lifted the stock.

Apple's rally also defied analysts' wisdom. In fact, Apple has seen the biggest increase in analyst sell ratings this year among the 40 biggest companies, according to Bespoke Investment Group.

It's no surprise that Microsoft emerged as the other powerhouse that did much of the heavy-lifting this year. The software maker enjoyed strong growth in its core personal computing business as well as Windows commercial products, cloud services and gaming. Earlier this year, Microsoft also snagged the hotly-contested $10 billion defense contract, beating out Amazon.

Bank of America named Microsoft one of its top software picks for 2020, saying the growth in its cloud computing segment could fuel a big run next year. The stock is also on track for its best annual performance since 2009.

The S&P 500's 2019 gain is its best since 2013 and could be even more historic if stocks continue to gain on Tuesday. The benchmark is a percentage point away from having its best year since 1997.

— CNBC's Nate Rattner contributed to this report

Let's block ads! (Why?)


https://news.google.com/__i/rss/rd/articles/CBMiX2h0dHBzOi8vd3d3LmNuYmMuY29tLzIwMTkvMTIvMzAvYXBwbGUtbWljcm9zb2Z0LWNvbnRyaWJ1dGVkLW1vc3QtdG8tdGhlLW1hcmtldHMtMjAxOS1nYWlucy5odG1s0gFjaHR0cHM6Ly93d3cuY25iYy5jb20vYW1wLzIwMTkvMTIvMzAvYXBwbGUtbWljcm9zb2Z0LWNvbnRyaWJ1dGVkLW1vc3QtdG8tdGhlLW1hcmtldHMtMjAxOS1nYWlucy5odG1s?oc=5

2019-12-31 12:04:00Z
52780531994744

Sonos gives a lame reason for bricking older devices in 'Recycle Mode' - Engadget

Sponsored Links

sonos

Sonos has a good reputation for building quality speakers, but its latest move has disappointed some buyers. Recently, the company offered a trade-up program, giving legacy customers 30 percent off the latest One, Beam or Port. In exchange, buyers just had to "recycle" their existing products. However, what Sonos meant by "recycle" was to activate a feature called "Recycle Mode" that permanently bricks the speaker. It then becomes impossible for recycling firms to resell it or do anything else but strip it for parts.

Sonos suggests that after bricking the device in Recycle Mode, users drop it off at a recycling facility or give it to Sonos to do the same. However, those facilities are unable to resell the products, which could bring around $200 to $250 in good condition.

The problem was brought home by Twitter user @atomicthumbs, who works at an e-recycling facility. "This is the most environmentally unfriendly abuse and waste of perfectly good hardware I've seen in five years working at a recycler," he said in a series of tweets. "We could have sold these and ensured they were reused, as we do with all the working electronics we're able. Now we have to scrap them."

To get the 30 percent deal, buyers select a device to trade in. Once confirmed, the app places the old device into recycle mode, starting a 21 day countdown timer. After that time, the device is "permanently deactivated" with no way to recover it, according to Sonos. Gadgets eligible for upgrades that would be bricked include the Connect, Connect:Amp, ZP90, ZP80, ZP100, ZP120, and Play:5 (Gen 1).

Sonos tried to defend itself in a way that might sound familiar to Apple users. "The reality is that these older products lack the processing power and memory to support modern Sonos experiences," the company told The Verge.

Over time, technology will progress in ways these products are not able to accommodate. For some owners, these new features aren't important. Accordingly, they may choose not to participate in the Trade Up program.

But for other owners, having modern Sonos devices capable of delivering these new experiences is important. So the Trade Up program is an affordable path for these owners to upgrade. For those that choose to trade-up to new products, we felt that the most responsible action was not to reintroduce them to new customers that may not have the context of them as 10+ year old products, and that also may not be able to deliver the Sonos experience they expected.

Sonos is justifying this in terms of the customers experience, but the brutal reality is that many of these devices will be stripped down, using energy. They'll also add to the problem of plastic waste, when they could have enjoyed a much longer life. It's particularly disappointing considering that Sonos products do last a long time, with the company claiming that 92 percent of them ever sold are "still in use today."

Many Sonos forum users were disappointed to hear about the practice. Some of the bricked products have also been resold, with the buyers losing any money they paid. On top of that, some owners have bricked devices by accident, transforming them into recycling fodder.

"Anyone even remotely familiar with recycling can tell you the mantra 'reduce, reuse, recycle," tweeted @atomicthumbs. "Recycling takes energy and, while it saves materials, reuse is always better. Sonos is throwing any claimed environmental friendliness in the trash in order to sell more speakers."

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Let's block ads! (Why?)


https://news.google.com/__i/rss/rd/articles/CBMiTmh0dHBzOi8vd3d3LmVuZ2FkZ2V0LmNvbS8yMDE5LzEyLzMxL3Nvbm9zLXJlY3ljbGUtbW9kZS1leHBsYW5hdGlvbi1mYWxscy1mbGF0L9IBUmh0dHBzOi8vd3d3LmVuZ2FkZ2V0LmNvbS9hbXAvMjAxOS8xMi8zMS9zb25vcy1yZWN5Y2xlLW1vZGUtZXhwbGFuYXRpb24tZmFsbHMtZmxhdC8?oc=5

2019-12-31 10:48:21Z
52780530530337

Sonos gives a lame reason for bricking older devices in 'Recycle Mode' - Engadget

Sponsored Links

sonos

Sonos has a good reputation for building quality speakers, but its latest move has disappointed some buyers. Recently, the company offered a trade-up program, giving legacy customers 30 percent off the latest One, Beam or Port. In exchange, buyers just had to "recycle" their existing products. However, what Sonos meant by "recycle" was to activate a feature called "Recycle Mode" that permanently bricks the speaker. It then becomes impossible for recycling firms to resell it or do anything else but strip it for parts.

Sonos suggests that after bricking the device in Recycle Mode, users drop it off at a recycling facility or give it to Sonos to do the same. However, those facilities are unable to resell the products, which could bring around $200 to $250 in good condition.

The problem was brought home by Twitter user @atomicthumbs, who works at an e-recycling facility. "This is the most environmentally unfriendly abuse and waste of perfectly good hardware I've seen in five years working at a recycler," he said in a series of tweets. "We could have sold these and ensured they were reused, as we do with all the working electronics we're able. Now we have to scrap them."

To get the 30 percent deal, buyers select a device to trade in. Once confirmed, the app places the old device into recycle mode, starting a 21 day countdown timer. After that time, the device is "permanently deactivated" with no way to recover it, according to Sonos. Gadgets eligible for upgrades that would be bricked include the Connect, Connect:Amp, ZP90, ZP80, ZP100, ZP120, and Play:5 (Gen 1).

Sonos tried to defend itself in a way that might sound familiar to Apple users. "The reality is that these older products lack the processing power and memory to support modern Sonos experiences," the company told The Verge.

Over time, technology will progress in ways these products are not able to accommodate. For some owners, these new features aren't important. Accordingly, they may choose not to participate in the Trade Up program.

But for other owners, having modern Sonos devices capable of delivering these new experiences is important. So the Trade Up program is an affordable path for these owners to upgrade. For those that choose to trade-up to new products, we felt that the most responsible action was not to reintroduce them to new customers that may not have the context of them as 10+ year old products, and that also may not be able to deliver the Sonos experience they expected.

Sonos is justifying this in terms of the customers experience, but the brutal reality is that many of these devices will be stripped down, using energy. They'll also add to the problem of plastic waste, when they could have enjoyed a much longer life. It's particularly disappointing considering that Sonos products do last a long time, with the company claiming that 92 percent of them ever sold are "still in use today."

Many Sonos forum users were disappointed to hear about the practice. Some of the bricked products have also been resold, with the buyers losing any money they paid. On top of that, some owners have bricked devices by accident, transforming them into recycling fodder.

"Anyone even remotely familiar with recycling can tell you the mantra 'reduce, reuse, recycle," tweeted @atomicthumbs. "Recycling takes energy and, while it saves materials, reuse is always better. Sonos is throwing any claimed environmental friendliness in the trash in order to sell more speakers."

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Let's block ads! (Why?)


https://news.google.com/__i/rss/rd/articles/CBMiTmh0dHBzOi8vd3d3LmVuZ2FkZ2V0LmNvbS8yMDE5LzEyLzMxL3Nvbm9zLXJlY3ljbGUtbW9kZS1leHBsYW5hdGlvbi1mYWxscy1mbGF0L9IBUmh0dHBzOi8vd3d3LmVuZ2FkZ2V0LmNvbS9hbXAvMjAxOS8xMi8zMS9zb25vcy1yZWN5Y2xlLW1vZGUtZXhwbGFuYXRpb24tZmFsbHMtZmxhdC8?oc=5

2019-12-31 10:05:14Z
52780530530337