On stage at today's event, CEO Tim Cook announced Apple TV+, the home for his company's new push into original content. With the Apple TV app now extending onto other smart TV platforms while collecting shows and movies from other outlets into Channels, it's giving people even more of a reason to stick with Apple by adding exclusives you can't get anywhere else.
We've heard a lot about its content buying spree over the last year or so, but on stage execs kicked things off with a video featuring big names like Steven Spielberg, Ron Howard and Octavia Spencer. Spielberg himself appeared on stage to talk about Apple TV+ and the stories he wants to tell.
Reese Witherspoon and Jennifer Aniston showed up to talk about their new project The Morning Show, along with co-star Steven Carell, before Alfre Woodard and Jason Momoa hit the stage to talk about See, a new sci-fi series coming to the service. Kumail Nanjiana was up next, discussing his experiences as an immigrant that will be a part of the series he's writing with his wife for Apple, Little America.
Still, the biggest star in the run is Big Bird, with Sesame Workshop programming coming to Apple TV+ as well. The shows is called Helpsters, featuring another Muppet who popped up on stage. Sara Bareilles and JJ Abrams were the last to appear, with Sara dropping in a musical number to mark the end of the celebrity parade before we finally saw a trailer featuring clips from all of Apple's new shows.
The only question left is how much any of this costs?
Developing...
Follow all of the news news from Apple’s March event here!
https://www.engadget.com/2019/03/25/apple-tv-plus/
2019-03-25 18:10:50Z
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